The challenge for us was transforming the relatively conservative brand and product into a palatable suite of clips that had the legs to make people sit up and watch. So, we figured – how do you communicate the value of Shell Fuel Cards simply and impactfully? You get a kid to explain it.
Our idea involved selling the excitement of Shell Fuel Cards with the unbridled enthusiasm of a child. To strip back the nuanced ‘frills’ and benefits and serve the product up as what it was – a way for small Aussie businesses to chase their dreams. Delivering this message in bite-sized, kid-style clips allowed us to create a commercial campaign that still had our signature Wildebeest flavour.
Piloted by director Greta Nash, the challenge was shooting multiple spots in the one house in a single day, while still keeping all of the content fresh. And, with all the limitations of a traditional house, the trick was creating actions and angles that were unexpected and captivating, complementing the endearing quirk of our small humans. The final product exemplifies how our team can transform a small production into massive impact within a tight timeframe.
Client—Royal Dutch Shell · Creative Agency—Sense Creative · Creative Director—Jarred Osborn · Production Company—Wildebeest · Director—Greta Nash · Executive Producer—Josie Baynes · Producer—Madeline French · Production Manager—Jack Dixon-Gunn · DOP—Carl Allison · 1st AC—Harrison Byrne · Gaffer—Ben Morgan · Best Boy—Sean McGlynn · Production Design—Phebe Schmidt · Production Assistant—Jade Florence · Sound—Kwamena Brace · James Lee (Wildebeest) · Colourist—Nick Hower (Postlab) ·