After an unprecedented year, RMIT wanted to put what’s next back in students’ hands and empower them with a refreshing sense of certainty. Guided by the university’s distinct branding but emboldened to push the envelope with our execution, we set out to create a brand video that captures exactly what makes RMIT special.
Our aim was to find the sweet spot between honouring the established brand while captaining it into unchartered creative waters, a freedom afforded to us by the mutual trust earned throughout the incredibly collaborative process. In our quest for authenticity, we sought to connect with prospective students on an emotional level, underscoring hands-on, future-focused footage with a sense of real-world anticipation.
Grounded in decade-long positioning but revitalised with a new sense of real world context, these assets prove it’s possible to stand out both creatively and authentically within a cluttered commercial market.
Client—RMIT · Production Company—Wildebeest · Director—Jarred Osborn · DOP—Joey Knox · Executive Producer—Josie Baynes · AC—Nathan Guy · Lighting—James Thompson, Dan Carr · Production Assistant—Jack Dixon-Gunn · Steadicam—Glenn Clayton · Editor—James Lee (Wildebeest) · Colourist—Nick Hower (Postlab.io)