We plugged into Nike’s recent global campaign #playnew via our friends at South South West. In an effort to shine a spotlight on the phenomenal abilities of young female athletes, the campaign presented punchy portraits of accomplished sportswomen all over the world.
We wanted these videos to present as powerfully independent, while still being tied cohesively to the broader campaign with the same underlying sense of empowerment. Pushing the boundaries of the narrative-based documentary style, while still telling a story and fusing it with a commercial sensibility.
Client—SSW · Creative Director—Andy Sargent · Production Company—Wildebeest · Director—Jarred Osborn · Executive Producer—Josie Baynes · Producers—Gabrielle Pearson & Christie Fanning · DOP—Max Walter · 1st AC—Lisa Cushing · 2nd AC—Mon Bettello · Gaffer—James Thompson · Steadicam—Joel Soh · Best Person—Akash Vijayakumar · Production Design—Phebe Smitdt · Production Assistant—Samantha Gan · Sound—Lewis McQueen · MUA—Justin Henry · Stylist—Jana Bartolo · Stylist assistant—Annabelle Wass · BTS—Nyssa Mitchell · Photographer—Daphne Nguyen · Editor—James Lee (Wildebeest) · Colourist—Dan Stonehouse (Crayon) · Location—M on W