Swiss performance shoe and apparel brand, On-Running, recently employed our agile expertise to create a new homegrown running guide here in Melbourne to form a seven-part global campaign that would see six other cities show off their own urban running tracks. This 3-minute clip served to showcase the best of our city on foot – our job (albeit being a logistical juggling act) was to bring the running guide provided on paper into life on the streets.
We condensed a day-long, 20-stop, 30-kilometre shoot into a whirl-wind 3-minute clip. Equipped with our noble steed – an electric bike decked out with a trailer and gimbal-wielding DOP – we hit the track to transform On-Running’s concept into a fast-moving mini masterpiece.
Competing with an outrageously tight deadline, we did what we always do and tapped into a new level of logistical agility, hustling hard to do the concept justice and smash the brief in true Wildebeest fashion (and in the tight timings provided). While it was a race to the finish line, the result is a high-tempo, high quality run-down of Melbourne’s running scene – a race we’re proud to have won in a glorious photo finish.
Client—On Running · Production Company—Wildebeest · Director—Jarred Osborn · DOP—Levin Mundinger · Executive Producer—Josie Baynes · Producer—Oliva Cheung · Production Manager—Jack Dixon-Gunn · A/C—Harrison Byrne · Sound Operators—Ben Bomatali · Editor—James Lee · Colourist—Nick Hower @ Postlab.io · Animation—Clem Stamation