Once in a while, a video project will come along and strike a chord with not only the audience who watches it, but the very people who created it. Our recent spot for Sony Foundation Australia was one of those videos. Partnering with Quest – Australia’s largest apartment hotel brand – Sony’s charity foundation tasked us with raising awareness of its national accommodation service, ‘You Can Stay’. A service that supports young cancer sufferers who had to travel for treatment, and a cause that more than deserved to take centre stage.
Such a delicate story and subject deserved nothing less than the sensitivity of master director, Thomas Hyland, whose aptitude for authenticity not only captured the meaningful narrative, but did justice to their stories thoughtfully and beautifully.
While branded projects require a level of promotion and entertainment, the ‘You Can Stay’ film captures an authentic message in a restrained, considered and honest way. As always, the timeframe was tight and the crew was cosy, but these hurdles brought a refreshing intimacy that only added a greater rawness to the message. One we feel humbled and proud to have shared.
Client—Quest · Production Company—Wildebeest · Director—Thomas Hyland · DOP—Michael Lincoln · Executive Producer—Josie Baynes · Producer—Kati Hogarth· AC—Jesse Philips · 2nd AC—Nyssa Mitchell · Production Manager—Jack Dixon-Gunn · Sound—Lewis McQueen · Editor—James Lee (Wildebeest) · Colourist—Nick Hower (Postlab.io) · Creative Director—Jarred Osborn