“What feels like many moons ago, I went to RMIT as a student. So this was something that felt a little closer, or full circle or something – that we were now working on a campaign with them. I felt like I had a bit of a view from the inside and an idea of what I thought it was like to go to RMIT. Even though a lot has changed, a lot felt really familiar, and I think that helped me create the scenes we wanted to capture. It was very much grounded in what was real, but I wanted to heighten things a bit – amplify that sense and feeling of going to the ‘cool’ university. I remember feeling like you actually ‘do’ things here, and that was a big part of the campaign. I feel like we made something that felt really honest.”

Jarred Osborn  (Director)