With international travel largely off the table in 2020, Quest’s new ‘On the Road Again’ campaign was all about putting exploration of our own backyard back on it.
Providing a home away from home is a hard promise to fulfil when most of the world is barely allowed beyond their mailboxes. But so is delivering a brand video in under three weeks. Needless to say, when it came to the job of putting Australia’s largest apartment hotel brand top of mind the moment our virus shackles were shed, we didn’t think twice. Quite frankly, we didn’t have time to.
With international travel largely off the table in 2020, Quest’s new ‘On the Road Again’ campaign was all about putting exploration of our own backyard back on it.
Through the lens of human connection, we fused together a montage of wholesome local moments that together celebrated the good stuff on our very own doorstep. It also celebrated our ability to defy the blockades of time and weather to curate a top-shelf, on-brand spot.
While other production teams may quake at unthinkable turnaround times and little creative wiggle room, we relish the chance to tackle a challenge that puts our calibre of work to test. Under the leadership of Director Julian Lucas and DOP Max Walter, we hit the bitumen running with an agile team of experts that hit the brief (and the deadline) to a tee, while still infusing with our own signature flavour.
In addition to the 30″ and 60″ hero pieces, we delivered a suite of targeted 15″ and 6″ cut-downs, as well as photography to create an end-to-end campaign that felt cohesive from start to finish – all without skipping a beat in a tight 48hr window.
Creative Director—Jarred Osborn · Director—Julian Lucas · Producer—Rosie Holden · Executive Producer—Josie Baynes · DoP— Max Walter · 1st AC—Lachlan Wright · 2nd AC—Akash Vijayakumer · H&MU—Sam Pearce · Art Department—Imogen Walsh · Editor—James Lee · Colour—Nick Hower · Client—Quest Apartments · Music—The Dreggs
Talent—Stacy Andronikos, Nicole Gula, Andrew Lombardo, Ella Martin, Ayuko Nakamura, Maree Barnett, John Teague, Nancy Martinez & Tobie Webster