Keep It Cleaner (KIC), is on a mission to empower, their message is positive, and their connection with a generation of young women is undeniable.

Steph-Claire Smith and Laura Henshaw are blazing a health and fitness trail with a range of products selling so fast Coles can barely keep up, not to mention recipes and workout guides that put that heart back into a bit of self-care.

So, we rolled up our sleeves and hit the track with KIC.