We make no secret of the fact that we adore bringing creative concepts to life every day–there’s a lot to love about taking brands to the next level with killer campaigns that help them win hearts (and wallets). And helping jewellery connoisseurs, Mazzucchelli’s, bling up the most loved-up day on the calendar in their 2021 Valentine’s Day campaign was no exception.
Just like the holiday itself, we wanted the video series to radiate feelings of warm, fuzzy and effortless affection. It was equally important that this suite of short and punchy clips also bared a strong resemblance to the rest of the beautiful campaign creative, appearing polished, authentic and emotive in every frame. Something we were still able to do even with limited space and lighting (thanks to surplus skills from our team).
Headed by Director Jarred Osborn and captured by Cinematographer Levin Mundinger, the series was a product of a flawless two-man production crew (if we do say so ourselves) that single-handedly proved excellent quality is a product of team talent, not scale. While this commercial polish is a slight departure from our bread and butter style, it’s merely proof that whatever appears outside of our wheelhouse can be very easily brought inside it.
Client—Mazzuccheli’s · Agency—Paper Stone Scissors · Production—Wildebeest · Director—Jarred Osborn · DOP/Lighting—Levin Mundinger · Producer – Josie Baynes · Edit/Colour – James Lee