YD needed a new energy with the launch of their AW18 campaign. We took to a tight schedule with an agile approach – shot across two days on location in Melbourne and in the studio. Working alongside the AW18 campaign photoshoot, our small crew endeavoured to deliver high-end cinematic content that would stand on its own two feet.
We had to get creative on the streets of Melbourne, utilising both portable and practical lighting to executive an efficient yet thought-out finish. The end result was a punchy and engaging production that helped elevate YD’s AW18 campaign content to new heights.
It was an ambitious project that produced a versatile range of campaign collateral – a brand film and teaser, studio lookbook film, as well as 4 x 10-second style specific films to feature in YD stores.
Director—Jarred Osborn · DOP—Sam Broeren · 1st Ac—Cam Stewart · Photography—James Cunningham · Edit—James Lee (Wildebeest) · Colour Grade— Ciara Gallogly
Talent—Jack Vanderhart, Shayne Tino & Sheridan Elissa