Bringing together director Lincoln Caplice and cinematographer Andy Gough, the shoot produced a huge amount of deliverables for both online and in-store platforms from just two days shooting.
A fresh take on a household name, Witchery’s considered style needed some added flair for their SS20 roll-out. The answer was a carefully curated team who could pay homage to the brand whilst breathing new life into the campaign.
Bringing together director Lincoln Caplice and cinematographer Andy Gough, the shoot produced a huge amount of deliverables for both online and in-store platforms from just two days shooting.
The project put the Beest’ through its paces with a tight deadline and moving parts, but with the right team in place the end product is a simple and sophisticated suite of content that honours an established brand and adds something new to the mix.
Director—Lincoln Caplice · DoP—Andy Gough · Creative Director—Jarred Osborn · Executive Producer—Josie Baynes · Editor—James Lee Editor—James Lee · Client—Witchery · Talent—Ophelie Guillermand & Qian Li.