URBNSURF
CAMPAIGN

Surfing’s wave-pool evolution has come to Melbourne and director Jarred Osborn has been embedded with the URBNSURF team as they transform the Tullamarine site into an oasis of epic proportions.

CAVERNOUS
CONCRETE PIT
TO POOL OF
HOLLOW PEAKS

Charged with teasing out the energy and hype prior to the public opening, Jarred brought in a dynamic team across multiple days and weeks to capture the industrial transformation from cavernous concrete pit to pool of glassy hollow peaks.

MODERN
DAY
MIRACLE

An ode to the impressive scope of the project, the series of films sits at the intersection of surf culture and technology, feeding just enough cinematic intrigue to excite the imagination of this often discerning audience.

FEVER-PITCH

The resulting response online has hit fever-pitch at each turn, least of all from our wave-hungry director, who was has been able to sit on either side of the screen as both a filmmaker and fanatic and produce content that truly resonates.

Director—Jarred Osborn · Executive Producer—Josie Baynes · DoP— Joel Egan · Cinematographers—Joey Knox, Marcus Cropp, Josh Farmelo, Daniel Gallagher, Levin Mundinger · Editor/Colourist—James Lee & Jarred Osborn · Agency—South South West · Client—URBNSURF