Conceived by Director Julian Lucas, the idea is anchored on a smitten narcissist who more or less finds love in the arms of himself. But rather than baring a message of perilous self-obsession, the video itself marinates in the concept of self-love, and the absurdity of a real-life application. The idea of presenting an unsettling balance of the outrageous and the everyday was motivated by the thought that the further we pushed the envelope creatively, the more we’d tickle our audience’s fancy.