Say Hello
©
© 2024 Wildebeest
CARPENTER’S DAUGHTER
Branded Content

After discovering The Carpenter’s Daughter on Instagram last year, we were drawn to its captivating visual aesthetic – all of the photos were shot in interesting spaces, featuring creative people wearing these aprons – we had to find out more.

 

We spent time with Camille and her friends over several months and immediately connected to their perspective on life, art and work

CREATIVE | DIRECTION | PRODUCTION | POST PRODUCTION
EVERYONE IS CREATIVE IN THEIR OWN WAY

What transpired was a collaboration born out of that relationship, and a mutual desire to celebrate the essence of the Carpenter’s Daughter ethos — that everyone is creative in their own way.

A MEDITATION

As much a meditation on creativity as it is a story about a unique brand, the project was an opportunity to truly blur the lines between work and the drive to approach a story without any forceful motivations or boundaries.

Director/DOP—Julian Lucas · Music Composition—On Earth ‘Before Dawn’ · Editor—James Lee

Carpenter’s Daughter—Camille Moir Smith
Furniture Maker—Nick McDonald (Made By Morgan)
Potter—Layla Cluer

Friends—Julia Ostro, Amy Leeworthy, Jessica Blume, Stacia Goninon, Pablo Britton, Nick McDonald