A high-performance production that put 2XU’s scientific claims up to the light and asked a simple question – can your tights do this?
Director Julian Lucas teamed up with agency Gen C to help bring their idea to life, pulling together a cast of everyday athletes and putting the tights to the test.
Director—Julian Lucas · Creative Director—Jack White · Producer—Nicholas Cox · Director Photography—Liam Gilmour · Producer/1st AD—Jordan Pert · 1st Assistant Camera—Cam Stewart · 2nd Assistant Camera—Zac Fuller · Makup—Lizzie Sharp