This is content where narrative comes first. Backed by Movember and the AFL and built to engage the audience through the genuine journey we take them on. The outcome – a module based learning program to help teenagers navigate mental health.
Movember Ahead of the Game is a youth mental health program. It teaches players, parents, coaches, umpires and volunteers to understand mental health, build mental fitness and strengthen resilience. We created this content to be consumed and interacted with in real time, and spark raw conversations around mental health pressure points for young people. Director Annelise Hickey dug deep with first time actors to bring authenticity and relatability to the front. We kept our crew small to create an environment that wouldn’t overwhelm, and allow our talent to go through the plight of their character as freely as possible.
This is content where narrative comes first. Backed by Movember and the AFL and built to engage the audience through the genuine journey we take them on. The outcome – a module based learning program to help teenagers navigate mental health.
We broke this story into 5 chapters, where after viewing each, discussion follows around the feelings and decisions of our protagonist. As he grows, the audience does too, facing questions of their own mental wellbeing and bringing people together through a sense that we all face fragility. To apply our knowledge of story and production to such a important space was refreshing and uniquely rewarding.
Client – Movember · Production Company – Wildebeest · Executive Producer – Josie Baynes · Producer – Logan Davies · Production Manager – Jes Evans · Director – Annelise Hickey · DOP – Jesse Gohier-Fleet · 1st AC – Shawkat Husseni · 2nd AC – Anthony Taranto · Gaffer – Michael Hales · Sound operator – Kwamena Brace · Production Design – Juliette Whitney · Production Assistant – Sam Pearce · Unit Manager – Kim Freeman · On set nurse – Marnie Gunn · Runner – Guillermo Perez-Pedraza · Stills – Martin Keep · Editor – James Lee · Assistant Editors – David Tse & Sam Barnes · Colourist – Sam McCarthy (Crayon)