The film strikes a balance between a documentary-style aesthetic and mood-evoking ambiguity that elicits a sense of mystery in the brand.
A simple approach for a new-look Starward Whisky, director/DOP Jarred Osborn worked with agency Space Between to set a visual tone that captured the direction of the brand as they move forward.
From malting to maturation, the films focus in on the lulling effect of whisky production. With no tricks or distractions, the contrasting visual palette creates a rhythmic pace that pits industrial process against delicate ingredients.
The film strikes a balance between a documentary-style aesthetic and mood-evoking ambiguity that elicits a sense of mystery in the brand.
The project was another light-touch approach with just Jarred and editor James Lee required to pull off delivery of the two films with supporting social media assets.
Director/DOP—Jarred Osborn · Editor—James Lee · Agency—Spacebetween · Client—Starward Whisky