Julian’s approach found humour in the mundane – right down to the character’s name tag and coffee mug – creating a singular world where the action happened front and centre, void of intricate cinematic tricks or lighting.
Discounted punchlines and a reason to get out to the 2018 Melbourne International Comedy Festival were high on the agenda when director Julian Lucas was brought in by Gen C to help bring their concept to life.
A finely-tuned character piece, the project was perfectly suited to Julian’s aesthetic and dry wit. Set in the office world of 24-hour joke hotline, ‘The Punch Line’, the execution came down to the attention to detail and dialogue.
Julian’s approach found humour in the mundane – right down to the character’s name tag and coffee mug – creating a singular world where the action happened front and centre, void of intricate cinematic tricks or lighting.
The four-part web series played throughout the 2018 MICF, culminating in a Facebook live event that helped to embed AHM’s simple, low-cost message: When it Comes to Comedy, You Get What You Pay For. Except on Tuesdays.
Director—Julian Lucas · Creative Director—Jack White · Producer—Nicholas Cox · Director Photography—Sam Broeren · Production Designer—Sophie Hayward · Editor—Chris Axiaq
Talent—David Quirk