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PUMA | FIRST STEPS

Every epic journey begins with a single step. The world’s greatest athletes and artists all had to start somewhere, and whether they were always destined for greatness or came from humble beginnings, PUMA Australia wanted to celebrate the first steps we all need to take on our long and winding paths.

DIRECTION | PRODUCTION | POST-PRODUCTION
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HARRY NOVILLO | PUMA FIRST STEPS
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We created four videos over a six-month period, collaborating with Acclaim Magazine to bring the concept to the screen. We profiled top artists and athletes in a way that humanised the dedication and commitment it takes to get to the top of any discipline. And yeah, they totally gave us a bit of an inferiority complex – they were seriously impressive people.

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Credit

Director—Jarred Osborn  · DOP—Jarred Osborn, Julian Lucas, Louis Mitchell · Camera Assist—Henry Gosper · Agency—Acclaim

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