PUMA | FIRST STEPS
Every epic journey begins with a single step. The world’s greatest athletes and artists all had to start somewhere, and whether they were always destined for greatness or came from humble beginnings, PUMA Australia wanted to celebrate the first steps we all need to take on our long and winding paths.
DIRECTION | PRODUCTION | POST-PRODUCTION
HARRY NOVILLO | PUMA FIRST STEPS
We created four videos over a six-month period, collaborating with Acclaim Magazine to bring the concept to the screen. We profiled top artists and athletes in a way that humanised the dedication and commitment it takes to get to the top of any discipline. And yeah, they totally gave us a bit of an inferiority complex – they were seriously impressive people.
Director—Jarred Osborn · DOP—Jarred Osborn, Julian Lucas, Louis Mitchell · Camera Assist—Henry Gosper · Agency—Acclaim