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GMHBA
EYE CARE

We worked with advertising agency Grey to tap into the authenticity and candid nature of kids, regardless of the topic. Aimed at a regional audience, we wanted it to feel local, so we cast real kids from Ballarat. We chatted to hundreds of them one Saturday in August – matching the energy levels of 5-10 year olds from sunrise to sunset was an achievement in itself.

DIRECTION | PRODUCTION
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brand
CREDITS

Director—Jarred Osborn · Producer—Annelise Hickey · 1st AD—Giordano Caputo · DOP—Brad Francis · 1st AC—Ellery Ryan Jnr · Data / Runner—Sarah Fraser · Gaffer—Tom Savage · Best Boy—Sahand Kouhzad · Art Director—Zoe Lofts · Hair & Make up—Greta Keddie · Sound Recordist—Ben Bomatali · Nurse—Pam Krueger · Agency—Grey · Creative Director—Jack Davies · Group Account Director—Jayne Driver · Agency Producer—Katie Wellbelove

Kid # 1—Amelie Cattanach · Kid # 2—Xavier Dawson · Kid # 3—Minako Purdy · Kid # 4—Hugh Landry · Kid # 5—Pheobe Stoneham

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