New Balance asked us to feature British menswear designer Christian Kimber in a piece of branded content that paralleled the creation of a new shoe. We collaborated with Acclaim Magazine and Christian to come up with a concept and narrative that felt true
to both the brand and the designer. After seeing Christian in action, we decided to focus on his meticulous design process by creating a film that was equally meticulous – each shot was carefully considered and then thoughtfully composed.
Directors—Jarred Osborn & Julian Lucas · Agency—Acclaim · Gaffer—Andrew Lock · VO recordist—Jack Arentz