Ecostore had just launched their new Live Clean campaign, but they needed help translating their concept into video content that was impactful but easy to share online. With such an important message to share, we wanted to work with Ecostore as closely as possible to make sure we got it right.
We needed to find people who could genuinely reflect Ecostore’s brand and then create a campaign built around a very simple question: What does clean really mean? Each story had to inspire cleaner living while still being approachable for those of us who know we could probably be doing a little more for the planet in our day-to-day lives.
Let the journey begin
The full campaign included a 90-second hero film, four individual narrative films plus social media product videos and campaign photography. Ecostore had a hand in every step of the process, allowing for transparency and honesty throughout the journey. This involvement was something we really pushed for because we knew it would be evident in the finished product.
ASH & HAZEL
For Ecostore, the campaign set new standards for their imagery and video content. We were particularly proud that, in March, 56% of people who saw the hero video commented, shared, liked or clicked – and 20% of Australian YouTubers watched to the very end.