Some briefs are harder than others. Showcasing a summer swimwear range in the dead of winter was one of the more interesting problems to come our way. It did, however, present a unique creative challenge that formed the basis of our campaign for one of Australia’s bravest swimwear brands – Baaby.
CREATIVE | PRODUCTION | POST PRODUCTION
Director & DOP — Jarred Osborn · Model — Pia Cattapan ·
Campaign Stills — Abi Varney · Music — Nussy ‘Sinking into you’
The simple idea that ties the work together is the sense of longing for summer that we all feel after a seemingly endless winter – but we wanted to avoid the clichés and deliver something different. Instead of a predictable prance along the beach, we saw an opportunity to create a sense of intrigue – something that would stand out in a saturated market. So we took Baaby off the beach and put them in a truck depot and inside a house.
Director & DOP — Julian Lucas · Model — Jess Purchase ·
Campaign Stills — Michaela Barker · Hair & MU — Bec McLaverty ·
Music — Alice Ivy ‘Get me a Drink’
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