We needed to find people who could genuinely reflect Ecostore’s brand and then create a campaign built around a very simple question: What does clean really mean? Each story had to inspire cleaner living while still being approachable for those of us who know we could probably be doing a little more for the planet in our day-to-day lives.
OUR
PEOPLE
PEOPLE
Let the journey begin
The full campaign included a 90-second hero film, four individual narrative films plus social media product videos and campaign photography. Ecostore had a hand in every step of the process, allowing for transparency and honesty throughout the journey. This involvement was something we really pushed for because we knew it would be evident in the finished product.
THE STORIES
ASH & HAZEL
NICK
MARY
SHARN
END
TO
END
TO
END
For Ecostore, the campaign set new standards for their imagery and video content. We were particularly proud that, in March, 56% of people who saw the hero video commented, shared, liked or clicked – and 20% of Australian YouTubers watched to the very end.
CREDITS
Director—Jarred Osborn · Producer—Zena Bartlett · DOP—Max Walter1st Ac—Anthony Rilocapro · Gaffer—Ben Morgan · Sound Nz—Wendy AdamsSound Aus—Lloyd Pratt · Photography Nz—Tom Powell (Tompowellphoto.com)Photography Aus—Abi Varney (Abigailvarney.com) · Colour Grade—Daniel Stonehouse (Crayon) Voice Over—Tawni Bryant · Voice Over Script—Julian Lucas
Talent—Nick Corliss, Jase Corliss, Graedon Parker, Sharn Blackwell, Ashlee Muller & Mary Mccarthy
WHAT WE DID
Creative Concept
Direction
End-to-end production
Photography