We didn’t want the footage to have to conform to any kind of narrative – it was important that the film was given space to speak for itself. But in this loose process, which is anything but accidental, a hypnotic repetition surfaced and began to tell us something quite profound about Japanese culture. And Matt Hadley’s score played an integral part. At times intense and jarring, its beautiful synths and string lines are edited to interplay with the audio captured in camera. We’re also really proud that Bloom has been named as a ‘Vimeo Staff Pick’, which we think goes to show that a simpler approach to filmmaking is something that really resonates with audiences.